Capital Credit union
Matrix helped transform the online presence of Capital Credit Union with a dynamic new website that boosts engagement and modernises their digital presence, reflecting their commitment to inclusivity and growth.
Capital Credit union is one of Ireland’s most progressive and expansive credit unions, with a network of branches and over 55,000 members across its community.
CCU recognised the need to resonate with their expanding customer base and attract new members, and gave Matrix a brief to design and develop a dynamic new website.
From our initial user experience workshop, CCU wanted to highlight their ethos that they were “more than just a bank”. They wanted a digital platform that not only elevated their community-centric ethos and charity work, but offered a modern alternative to banks.
With Matrix, CCU’s stakeholders dived deep into every phase, from fine-tuning the branding to refining a website journey that truly centres on its members.
Matrix crafted a bold and accessible design for Capital Credit Union, blending their rich history with a modern suite of financial services under vibrant branding.
The website features seamless navigation, engaging animations and a user-friendly Loan Calculator, perfect for keeping members informed and collecting qualified leads. The web chat function enhances communication, ensuring that CCU listens to its members’ feedback.
Additionally, the ‘Green Zone’ showcases sustainable options like the Green Loan and ProEnergy home loan, aligning CCU with eco-friendly values and preparing it for a future-focused rebrand.
Key features
- Intuitive design User-centric design ensures simplified messaging and accessibility for users across all ages and digital abilities
- Community focus Content strategy updates spotlight CCU’s commitment to community-driven projects
- Streamlined navigation Efficient user journey through the site with a prominently placed Loan Calculator to aid in finding suitable financial packages.
- Flexible CMS A versatile WordPress content management system that allows CCU staff easy updates and maintenance
The Goals
- To develop a modern, slick portal for Capital Credit Union that welcomes and informs visitors
- To expand reach to potential members by boosting online presence, improved visibility and interaction
- To attract new members by presenting a compelling and visually engaging online presence
- To streamline the user journey, directing both existing and prospective members efficiently to the right financial packages
Process
- UX discovery workshops to set project goals and define user journeys, integrating a detailed branding process
- Developed client-approved sitemaps and design templates to align with Capital Credit Union’s visual identity
- Custom WordPress CMS platform, with multiple stages of client sign-off
- Extensive quality assurance process to guarantee functionality and user experience
- Comprehensive client training to facilitate a smooth transition and effective management of the new site.
Result
- Boosted engagement with both existing members and potential new customers, strengthening community ties
- Significant increase in unique users, website sessions and lead generation following the launch
- Empowered CCU staff with training, enabling them to effectively manage and update the new WordPress CMS
- Improved website accessibility, with higher satisfaction rates among users with varying online abilities.
- Strengthened digital presence, positioning Capital Credit Union as a leader in innovative financial services within the community