Credit Union Plus
Credit Union Plus has been serving the wider Navan area for over 50 years, providing the essential funding that’s the lifeblood of any community. In this rapid, efficient website design and development project, Matrix enhanced user engagement through intuitive navigation and a visually appealing layout, revitalising the way members interact with their trusted credit union online.
This project aimed to enhance the digital experience for both existing and potential members through a new, intuitive WordPress website.
We redefined the user experience by making it more intuitive and accessible. The redesign focuses on a user-centric, mobile-responsive digital platform that acts both as an information resource for existing members and a lead conversion tool for prospective ones.
Through intelligent user profiling and navigation design, the site efficiently funnels different user personas to the relevant information, aligning perfectly with Credit Union Plus’s mission to remain at the forefront of member service and engagement.
By enabling visitors to choose from various options, the site ensures each user is directed to the appropriate landing page, optimising the user experience from the first interaction.
This approach addresses the dual purpose of the site: to serve as a comprehensive information hub for existing members and a dynamic lead generation tool for attracting new members.
The design strategy, developed in close collaboration between the Matrix Design team and Credit Union Plus, focuses on creating a user flow that resonates with the specific needs, concerns, and motivations of Credit Union Plus’s audience.
By leveraging competitive insights, Matrix has crafted a visually stunning and strategically functional website that positions Credit Union Plus as a leader in digital innovation in community finance.
Key features
- Intuitive user navigation Streamlined pathways enhance user satisfaction by efficiently guiding visitors to relevant content based on their selections
- Dual-purpose design: Functions as a comprehensive resource for existing members and an effective lead generation tool for new members
- Responsive and engaging layout Ensures consistent functionality across all devices, catering to the needs of a mobile-first audience
- Competitive visual design After reviewing competitors, the site was crafted to stand out visually and functionally in the financial cooperative market
- Close stakeholder collaboration Developed through active collaboration and regular workshops with Credit Union Plus, ensuring all features align with member needs and organisational goals
- Engagement through analytics Advanced analytics capabilities for tracking user interactions and refining strategies based on data-driven insights
The Goals
- Deliver a user-friendly digital interface to improve member engagement and satisfaction
- Streamline the information flow to support both retention and acquisition strategies
- Enhance operational efficiency through an effective online banking and FAQ interface
- Develop a standout digital presence that surpasses competitive offerings
Process
- Comprehensive discovery workshops to align with Credit Union Plus’s specific requirements
- Structured design and development phase, featuring constant dialogue and iterative feedback
- Tailored sitemap and user journey maps to ensure seamless navigation for various user personas.
- Competitive analysis to inform the design process, before launching the redesigned website to boost engagement with both existing and potential members
Result
- Enhanced the digital user experience, highlighted by improved metrics in user engagement and site interactions.
- Increased lead generation, with a marked rise in conversion rates following the launch.
- Received highly positive member feedback, highlighting the ease of use and accessibility of the new platform.
- Solidified Credit Union Plus’s reputation as a forward-thinking financial institution with a standout digital presence.