Croi Laighean Credit Union
Matrix Internet transformed Croí Laighean Credit Union’s digital presence with a user-centric design that simplifies access and strengthens community ties, reflecting their commitment to promoting financial independence across the Kildare and Offaly ‘Common Bond’ area.
Croí Laighean Credit Union approached us with a clear vision — to develop a vibrant, engaging website that not only reflects their expanding community but also enhances interactions with both existing and prospective members..
CLCU faced the challenge of preserving their core values while competing with the technological prowess of entities like Revolut and major banks.
Recognising the needs of a new, tech-savvy generation seeking convenience at every turn, we meticulously crafted a design to streamline services and simplify user engagement, ensuring every interaction is as efficient as it is satisfying.
After an extensive discovery phase, Matrix initiated the project by emphasising Croí Laighean’s crucial role in empowering residents through enhanced financial independence.
Our holistic approach revamped the brand, enhancing user experience (UX) design, development and content strategy.
Key updates include a vibrant colour scheme, streamlined navigation, and concise financial summaries with effective calls to action, emphasising the prominent Loan Calculator. And our dynamic blog and news section keeps members informed.
Our inclusive design ensures the new website welcomes newcomers while remaining a familiar hub for loyal members, embodying Croí Laighean’s community commitment.
Key features
- Simplified design Focuses on user-friendliness and simplicity, enhancing the overall website navigation experience
- Community-centric content Helpful tone that emphasises community engagement and support
- Journey tracking Tracks user interactions to continuously improve the website’s usability and functionality
- Efficient navigation Streamlines the process of finding and securing the right financial package quickly
- Dynamic updates Offers an engaging blog and news section to keep members informed and connected
- Engagement through interactivity Loan Calculator adds value to user through personalised results, while also gaining trust and qualified leads
The Goals
- Boost member numbers, loan book and online presence
- Create a user journey that minimises steps for an efficient and pleasant experience
- Build a platform that fosters active engagement with community members
- Increase accessibility and inclusion for all members, ensuring the website is user-friendly for people of all ability
- Emphasise CLCU’s vital role within the local community
Process
- Prioritised easy navigation with a reassuring and user-friendly tone
- Conducted workshops to perfect user journeys and enhance branding effectiveness
- Created sitemaps and wireframe templates for custom development
- Implemented a fully accessible content management system to enable easy content updates
- Provided a comprehensive update of web content across the site
Result
- A vibrant and modern design and user experience, enriching a valued community institution.
- New site has boosted Croí Laighean’s standing with both current members and potential new customers
- Strengthened the Credit Union’s community presence with more engaging content than traditional banks
- Upskilled staff through WordPress CMS training
- Increase in unique users, website sessions and leads through targeted audience strategies.