Savvi Credit Union
Savvi Credit Union serves a diverse community in Dublin’s Docklands, from young tech workers in multinationals, to loyal locals who have been members since the Credit Union formed in the 1960s. Savvi partnered with Matrix to revolutionise their digital presence in two phases — a new, modern user-driven website, and a content strategy to align with the evolving needs of people in the city’s most thriving district.
In the initial phase, Matrix created a new website reflecting Savvi’s innovative spirit while remaining accessible to a broad demographic.
The new design embraced Savvi’s innovative spirit while ensuring accessibility to a broad demographic, crafted to be both welcoming and functional, facilitating an intuitive user experience that resonated with all users, from tech-savvy professionals to longstanding community members.
The site has bridged Savvi’s historical roots with modern needs, offering a platform both welcoming and functional for all users.
The updated content featured vibrant language and engaging descriptions of services — adding a personal touch that refreshed the site’s appeal and also deepened user engagement.
This adaptive content strategy was meticulously designed to meet the evolving expectations of Savvi’s members, ensuring the website’s growth aligned with the community’s diverse needs.
By doing so, it upheld Savvi’s commitment to inclusivity and staying relevant in a dynamically changing digital environment, reflecting a true understanding of its varied member base.
Key features
- Inclusive design A modern, visually exciting website that remains accessible and engaging for users of diverse ages and digital skills
- User-centric navigation A streamlined user journey through the website, with simplified access to all of Savvi’s financial packages and services
- Loan Calculator Branded calculator that enables users to instantly summarise their borrowing and repayment ability
- CRM integration Enhanced integration with a custom CRM system, ensuring seamless member management and service delivery
- Content strategy update Newly updated website content tailored to resonate with both young tech professionals and traditional community members
- Engagement through analytics Advanced analytics capabilities for tracking user interactions and refining strategies based on data-driven insights
The Goals
- Create a universally appealing online platform that simplifies complex services
- Ensure easy navigation and highlight essential financial services and programmes
- Empower the Savvi team to maintain and update the platform independently
- Foster inclusivity by training the Savvi team on the new WordPress CMS
Process
- Engaged in discovery workshops to align the website’s design and functionality with user expectations
- Developed a sitemap and design templates, integrating feedback from Savvi stakeholders
- Built a bespoke CMS, supplemented by comprehensive training for Savvi team members
- Launched the redesigned website with updated content to better engage both existing and potential members
Result
- Delivered a sophisticated yet user-friendly online platform
- Enhanced member engagement through clearer, targeted messaging
- Leveraged CRM integration for improved analytics and user understanding
- Equipped the Savvi team with the tools needed for ongoing content management
- Recorded increases in user engagement, lead generation, and membership growth post-launch